TikTok has become the go-to marketing tool for most brands. But it is important to develop TikTok marketing strategies to maximize your profits on the platform.
How TikTok gained popularity
While it may seem like this platform came out of nowhere, its distinctive short-form video format showed huge potential since 2012 when the now-defunct Vine platform began to take off. Despite its problem with monetization, Vine successfully tapped into something the younger emerging generation was looking for, and at about the same time, the Chinese lip-sync and dance-oriented video platform Musical.ly also exploded.
When the mega mobile app company Bytedance saw the potential gains from the rise in popularity of short-form videos, they decided to buy Musical.ly. Soon after, they had a major rebranding and TikTok was born.
Why is TikTok great for marketing?
With its focus on short, snappy videos, TikTok is the perfect platform for creating content that engages and entertains your target audience. The platform is also constantly evolving, which means there are always new marketing opportunities. In addition, TikTok has a highly engaged user base, with users spending an average of 89 minutes per day on the app. This makes TikTok the perfect home for marketers, and it is also one of the easiest platforms for users to create and share content.
As of 2022, TikTok was downloaded more than 3 billion times worldwide, with its largest audience in the U.S., Indonesia, and Brazil. For context, between 2018 and 2021, TikTok was able to grow its monthly active users from 271 million to over 1 billion. TikTok now ranks as the fastest-growing social networking platform and its reach among 18-24-year-olds has increased exponentially. In 2021, 37.3 million of its U.S. users belonged to Generation Z, and by 2025 this audience segment will grow to 48.8 million.
Is TikTok effective for marketing?
Those still doubting TikTok’s marketing potential should consider this: when you factor in TikTok’s usage figures, it’s possible that your brand will be in front of 11.2% of all people in the world through TikTok ads by 2022. Not bad for a social network platform that only launched in 2017.
TikTok provides an incredibly powerful way to build brand awareness. Even if users aren’t actively searching for your brand on the platform, they will still see your content if it’s relevant to them. This is thanks to TikTok’s algorithm, which learns about users and their interests as they use the app and then tailors their experience to match.
Overall, it’s clear that TikTok presents a big opportunity for marketers. But with great opportunity comes great responsibility, so it’s important to approach TikTok’s marketing strategy with care.
Thriving with a solid TikTok marketing strategy.
There’s no doubt that TikTok presents a great opportunity for marketers and brands to reach their target audiences in new and engaging ways. But for marketers unfamiliar with the platform, it can seem complicated to navigate.
What works on other social media platforms like YouTube and Facebook may not translate to TikTok, so it’s important to adapt content and approach accordingly. Check out their web page if you need more information or have any questions on how to buy tiktok likes.